Village Hotel Club Strengthens Partnership With Reading FC

Village Hotel Club has renewed its partnership with Reading Football Club for the 2026/2027 season, becoming the Club’s Official Back of Shorts Sponsor.

Village joined Reading FC as an Official Partner ahead of the 2025/2026 season, with its branding featuring on the back of the Men’s First Team shirts.

After opening the Village Hotel Club Reading in December 2025, it has since played a prominent role in supporting the club both on and off the pitch, through a range of activations and engagement opportunities with supporters.

The continued partnership agreement reflects the shared commitment of two prominent local organisations to supporting the town and its community.

Rob Lees, General Manager of Village Hotel Club Reading, said: “We are thrilled to take the next step in our partnership with Reading Football Club. Our first year working with the club demonstrated just how passionate and engaged the Reading fanbase is, and we’re proud to continue supporting the Royals as they build towards an exciting future.

“Community sits at the heart of everything we do at Village, and this partnership reflects our commitment to investing in and celebrating the people of Reading.”

Joe Jacobson, Co- CEO Reading Football Club, added: “We are delighted that Village Hotel Club has chosen to further extend its partnership with Reading Football Club by becoming our Back of Shorts Sponsor.

“Their support over the past season has been invaluable, and the growth of our relationship is a testament to the shared ambition and trust between our two organisations.

“Village has quickly become an important partner of the Club, and their commitment to both Reading FC and willingness to immerse itself within the Reading community has been clear.

“We look forward to continuing to work closely together to create opportunities for our supporters, commercial partners and the community throughout the season ahead.”

Image: Reading FC