Villarreal Need To Do More To Leverage The Power Of The Online World
Villarreal have long been LaLiga’s overachievers, carving out a legacy that defies their size. But while they’ve impressed on the pitch, they’ve struggled to break through globally, especially in a league dominated by the star power of Real Madrid and Barcelona.
In today’s digital age, clubs have more tools than ever to win over new fans to amplify their brand and connect with a wider audience, something no modern football club can afford to ignore.
Various Online Methods to Reach More Fans
There are countless online methods that Villarreal could turn to when thinking of new ways to promote themselves to different audiences. The online casino industry has acted as an excellent extension to various entertainment franchises, so there’s no reason why it couldn’t work for football clubs.
The real money casino at Paddy Power has various football-themed titles, including Football Hero and Big Football Bonus. A Villarreal game would not look out of place among these. Indeed, various aspects of the club could translate well to a slot game. For instance, a developer could take the Yellow Submarine nickname and turn this into the main theme on the reels.
The iGaming market is a lucrative sector to attract more fans, but it’s not the only one. Villarreal could look into the prospect of creating an official mobile app that allows fans to learn more about the players. It could come in the form of a collectable card game similar to Top Trumps.
Expanding on the LaLiga Experience
Villarreal has begun to leverage the power of social media and recently took part in the LaLiga Experience. The event brought in influencers and actors who toured different clubs across the league, giving fans an immersive, inside look at the matchday experience. At Villarreal, they didn’t just stream the clash with Real Madrid; they also hit the training ground, offering behind-the-scenes access to the club’s methods and daily routines.
This was an excellent way to allow more people to get a taste of what life is like at Estadi de la Ceràmica, and to persuade more people to come down to check out a match day in person.
Potential Netflix Documentary
Villarreal has already featured in an episode of the Netflix series, LaLiga: All Access, and the club could now expand on this with a spinoff that focuses solely on them. A behind-the-scenes documentary is a great way to boost a club’s presence in the modern age, and it has worked well for countless other sides.
Welcome to Wrexham is the best example of a football documentary that has helped attract more fans to the team, but the All or Nothing series has also helped clubs like Tottenham Hotspur and Arsenal get more exposure.
Villarreal may not be the main headliners of LaLiga, but the famous club has a rich history that it can use to entice more fans. It could be time to utilise the power of the online world to reach people, with entertainment options likely to help massively.
