Visit Sugar Land Joins Houston As World Cup Host City Supporter

Visit Sugar Land has announced a trailblazing partnership with the FIFA World Cup 26 Houston™ Host Committee, positioning Sugar Land as an Official Supporter of FIFA World Cup 26 Houston™.

This significant contribution grants Sugar Land a voice in shaping how the city engages with the event and offers a unique platform to highlight its vibrant community and diverse experiences. 

Houston will host seven FIFA World Cup™ matches from June 14 to July 4, 2026, across 21 days, in the summer of 2026, welcoming visitors from around the world.

The games are estimated to bring 500,000 fans from around the world to the region, generating a projected $1.5bn economic impact. As a regional partner, Sugar Land will capture a portion of that impact through tourism, hospitality and business development, while boosting the city’s visibility throughout the tournament and beyond.

Sugar Land’s location in Fort Bend County, one of the most diverse counties in Texas, makes it a prime choice as an Official Supporter of FIFA World Cup 26 Houston™, and will be the only city within a 26-county radius to hold this designation. 

Sugar Land’s sponsorship will create a legacy that extends well beyond the tournament itself. The city aims to turn the global spotlight into long-term economic benefits by attracting new visitors, strengthening its reputation as a vibrant destination, fostering opportunities for local businesses to grow and attracting new businesses and residents to become part of Sugar Land’s thriving community.  

“This partnership elevates Sugar Land’s profile on a global scale,” said, Sugar Land Mayor Carol McCutcheon.

“Joining the Houston 2026 World Cup Committee as an Official Host City Supporter, we are not only welcoming the world to our community, but also investing in long-term economic growth, enhanced tourism, and strengthening a sense of pride for our residents and businesses.”

Chris Canetti, President of the FIFA World Cup 26 Houston™ Host Committee, added: “The FIFA World Cup is more than just matches in Houston—it’s a regional celebration that unites our entire community.

“Sugar Land’s commitment as a Host City Supporter demonstrates how cities across the region are coming together to ensure this event leaves a legacy. Their partnership highlights the power of collaboration in showcasing all that Greater Houston has to offer to the world.”