The EFL has today announced that Watchfinder is to become the first ever ‘Official Timekeeper of the EFL Play-Off Finals’.

Watchfinder will become a visible feature of all three matches taking place at Wembley Stadium over the course of the upcoming May Bank Holiday weekend with Aston Villa and Fulham fans the first to see the new partnership in action.

Over 150,000 supporters are expected at Wembley Stadium, with LED perimeter boardings, giant screens and the fourth official’s board all bearing the organisation’s identity.

In addition to in-stadium branding, Watchfinder will also feature on the broadcast branding which will be screened live into millions of homes at home and abroad. Watchfinder will also be running ticket giveaways via regional radio channels throughout the build-up to the Finals.

EFL Chief Executive, Shaun Harvey, said: “This is a significant innovation for the EFL, and I am delighted to welcome Watchfinder as the first ever ‘Official Timekeeper of the EFL Play-Off Finals’.

“The Play-Off Finals have become a sporting institution, with three season defining matches in three days continuing to capture the imagination of millions of supporters at home and abroad, and I have no doubt that this season’s matches will be no different.

“I am sure Watchfinder will be a welcome addition to the team, helping the EFL and our partners to deliver these events to a national and global audience.”

Watchfinder Director, Matt Bowling, said: “Watchfinder are proud to support the Sky Bet EFL Play-Off Finals at Wembley Stadium and we’re all excited to see our logo appear throughout the weekend during each match, reaching millions of passionate EFL fans across the globe. We look forward to the experience and wish every club taking part the best of luck!”