We Burn Blue – Chelsea Launch New Home Shirt
Chelsea Football Club and Nike have unveiled the club’s latest home kit for the upcoming season, featuring a bold new design that has never been seen before on a Chelsea shirt.
As the London club starts a new era under head coaches Enzo Maresca and Sonia Bompastor, the centrepiece of the new home shirt is the vibrant blue colour representing the hottest part of the flame, whilst adding a unique touch to the design, an orange accent colour represents a different kind of fire coming through the ranks at the club.
Chelsea’s 2024/25 men’s and women’s kits are made with Dri-FIT ADV, Nike’s pinnacle standard for performance apparel. Through data measured using advanced body-mapping technology, this season’s kits provide mobility, breathability and venting exactly where needed most.
The technical innovation sets new standards in designing for precision-tuned athletic performance. Each element of the kit was enhanced using 4D data-driven design and computational design methods.
The new men’s, women’s and kids’ kits will be on sale from today, Monday 15 July from Chelsea’s online store and the Megastore at Stamford Bridge.
