Weetabix & Scottish FA Partnership Boost For Women’s Football

Weetabix Food Company has become an Official Partner of the Scottish FA and the Scotland Women’s National Team until July 2023.


The agreement is part of a long-term campaign between Weetabix and the home nations’ respective football associations.


The deal with Weetabix is the latest women’s football sponsorship deal, joining existing Scottish FA partners Shoosmiths, Boots and Spar.


Scottish FA Chief Executive, Ian Maxwell, said: “Through our partnership with Weetabix we will be able to actively encourage the nation to eat healthily and help football fans of all ages across Scotland start the day right.


“The growth of the women’s game has been heartening to see, particularly with our national team qualifying for back-to-back major tournaments, in 2017 and 2019.


“Having an association with a brand such as Weetabix will only help continue to grow the women’s game in Scotland and create female role models for youngsters across the country.”