West Ham & BOYLE Sports Announce Multi-Year Principal Partnership
West Ham United has announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of the partnership, BOYLE Sports will become West Ham United’s front-of-shirt sponsor for the 2025/26 season.
Nathan Thompson, Executive Director at West Ham United, said: “BOYLE Sports energy and ambition for growth makes them a natural fit as a partner for West Ham United and we are proud to be playing a pivotal role in their relaunch into the UK market.
“We are excited to work together with BOYLE Sports to deliver on our shared commitment to the growth of our football club and West Ham United’s UK and international supporter base.
“This partnership is another significant milestone in our preparations for the new season, which will include the club’s highly anticipated return to the USA, as we take on our Premier League rivals in the Summer Series later this month, allowing us to connect with our ever-growing fanbase in America and beyond.”
Commenting on the partnership, BOYLE Sports CCO Troy Cox, added: “West Ham is one of the most iconic clubs in the Premier League and our partnership marks a powerful alignment between two proud, ambitious brands.
“Football is at the heart of many of our customers’ lives and this collaboration allows us to bring them closer to the action, fusing excitement with a deep commitment to responsible gambling.
To celebrate the partnership, BOYLE Sports will work with West Ham United on new content throughout the season which appear across the club’s global digital channels.
Image: West Ham United
