West Ham Launch Pioneering Sleeve Partnership With Intuit QuickBooks

West Ham United is expanding its partnership with Intuit QuickBooks Ltd, who will become the Club’s Official Sleeve Partner.



Launched in March 2024, the expanded partnership will now see the QuickBooks logo appear on the sleeve of shirts worn by the men’s and women’s first teams, the Academy, as well as all replica shirts.


Alongside the traditional matchday and digital assets, QuickBooks is going to alter the landscape for Accountants, Bookkeepers Sole Traders and small businesses (SMBs) by putting growth opportunities and support for them at the centre of every tailored campaign they deliver.


Through this bespoke partnership, Intuit QuickBooks and West Ham United will be introducing a number of new initiatives that will champion Sole Traders and SMBs at the heartbeat of the east London community and could provide a safe environment for individuals to take their first steps in the world of Entrepreneurship.


Intuit QuickBooks will also work with the West Ham community to improve financial knowledge and literacy through workshops by directly engaging with West Ham fans and local businesses, providing valuable skills that could enhance their financial management capabilities and help business success.


Nathan Thompson, Chief Commercial Officer at West Ham United said: “We are delighted to announce Intuit QuickBooks as our new Official Sleeve Partner.


“It was apparent from our very first meeting that Intuit QuickBooks and West Ham United have a shared vision of empowering individuals and business owners to maximise their potential. This partnership has the makings of something truly special.


“Intuit QuickBooks’ commitment to support small businesses who underpin our community is evident through their decision to allocate some of their rights including advertising space to businesses with smaller resources than them.


“It is also pleasing to see Intuit QuickBooks extend their partnership to the women’s team and we will work together on initiatives to support the business owners who are proud champions of our women’s team.


“This partnership will deliver significant benefits to both our fanbase and Intuit QuickBooks’ customers and I look forward to seeing the various initiatives develop moving forwards.”


Michael Benjamin, Marketing Director at Intuit QuickBooks, added: “This is such a thrilling and powerful first step to our partnership with West Ham United.


“The club’s support for our ambition to serve the local small business community is further testament to how two brands that are setting out to change the game and do things differently, can come together.”





* indicates required field
General Football Industry Newsletters





Newsletters from fcbusiness






Baltic Publications Limited will use the information you provide on this form to send you the content you have selected above to your email address. Please tick the box below to grant your permission for this:



You are in control. You can unsubscribe or change your preferences at any time by clicking on the relevant links in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. Your information will not be shared, rented or sold to any third party. For more information about our privacy policy please visit By clicking below, you agree that we may process your information in accordance with these terms.


We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.