West Ham United have confirmed  the submission of a planning application by E20 LLP for a spectacular wrap solution for the former Olympic Stadium, which, if approved, will set a new benchmark in world stadia.

“The club and its stadium partners have worked tirelessly with leading digital experts to develop an optimum solution that would revolutionise the exterior of the Stadium. It would see the largest digital screens in Europe, measuring a massive 83m by 12m, installed on the outside of the Stadium,” read a statement released by the club.

“If approved, the new installation will provide immense benefit to all partners of the Stadium, enabling events throughout the year, including West Ham United matches, to have a highly-visible, cutting edge digital platform for content, information and promotional material, all in glorious HD.”

The screens are expected to be designed to respond to different brightness settings, allowing the definition to remain at an optimum level for day or night games in any weather condition. 

The new plans – which replace the previously submitted application – also include including prominent, Olympic legacy-inspired Claret and Blue shards and the club’s crest and colours, in addition to branding and advertising. 

West Ham United and its stadium partners will be working hard with the planning authority to reach an agreeable outcome. A response is expected within the next eight weeks, to allow installation to take place between May and July.