West Ham United & Lyca Mobile Launch ‘Hotspots’
West Ham United and Lyca Mobile, a longstanding partner of the Hammers, have launched a new content series ‘Hotspots’, which will see West Ham players taken into the heart of London’s diverse cultures blending a twist of football, food and community.
The series showcases various players from the Hammers men’s and women’s teams exploring hidden culinary gems across the capital. The aim of Hotspots is to reflect both West Ham Lyca Mobile’s values of connection, culture, and local community while showcasing the global identity of the club within the local community.
The first Hotspot episode was shot at a location familiar to West Ham fans who head to cheer on the team at London Stadium. Star players Crysencio Summerville and Aaron Wan-Bissaka headed to Barge East in Hackney Wick, a stone throw from the Hammers home.
Lyca Mobile and West Ham United have worked in partnership for several seasons, spanning well over a decade, during that time they have collaborated on multiple projects for the benefit of their shared local communities in east London and Essex.
Frank Wiemann, Group CMO Lyca Group, said: “At Lyca Mobile, we are proud to continue our long-standing partnership with West Ham United through the launch of ‘Hotspots.’
“This series is a celebration of connections, community and values that are at the heart of both our brand and the club. By showcasing the diverse culinary gems of London, we’re highlighting the local businesses that make our community unique, while giving West Ham United fans an exciting new way to engage with the players and the rich diversity surrounding us.”
To find out more about West Ham United and Lyca Mobile’s partnership visit: https://www.whufc.com/club/partners-suppliers/partners/lyca-mobile
Images: West Ham United
