YinzCam’s Mobile Platform Generates New Revenue For Monterrey Rayados

Mobile auctions are the perfect fan-engagement and business strategy. 

Die-hard fans love collecting club memorabilia, and are always looking to get their hands on unique items with meaning and historical significance to the club. 

Club de Fútbol Monterrey (Rayados) gives their fans that priceless opportunity. The club treats die-hard fans to regular mobile auctions inside the club app, built by YinzCam, giving fans the priceless opportunity to bid on, and buy, exclusive club memorabilia. 

How does the Rayados mobile auction work? 

The fan downloads the Rayados club app, logs in to the app, and looks up the auction schedule. When an auction goes live, fans are able to view the available items right there in the app, place a bid on items of interest to them, follow the auction, and stay connected as the bidding continues. Fans who are lucky to secure the winning bids can complete the payment within the app as well. 

Here’s the important part. These auctions are 100% digital and fully bilingual (both in English and Spanish). From bid to buy, the entire end-to-end process takes place inside the Rayados club app. No third-party site. No handing fans off to someone else’s platform. No orphan experience. No orphan data. The club’s exclusive memorabilia lives inside the club app, where it rightfully belongs. The bidding lives wholly inside the app, making it convenient for the fan. And the club lives in the fans’ minds, from that first bid to the final delivery. 

Recent auctioned items have included Rayados jerseys rich with meaning and history:

– A Sergio Ramos #93 signed away jersey.

– A Merel Van Dongen #5 signed jersey.

– An Oliver Torres #8 training jersey, 2025 FIFA Club World Cup.

– A Sergio Canales #10 training jersey, 2025 FIFA Club World Cup.

– An Oliver Torres #8 signed third jersey.

– A Sergio Ramos #93 signed presentation jersey.

These mobile auctions delighted dozens of Rayados fans (who are now the proud owners of club memorabilia), and generated thousands of dollars in additional new revenue for the club. 

Mobile auctions are the perfect business and fan-engagement strategy. 

The fan gets access to unique memorabilia. The club unlocks a new revenue stream. 

Monetisation. Memorabilia. Mobile. 

When the fan wins, the club wins. 

En la Vida y en la Cancha

“We are always looking to take our fans’ experience to the next level and having a strategic partner like YinzCam, Inc. makes it possible. The mobile auction feature in our Rayados app not only creates a direct and secure digital channel for fans to own historic memorabilia but also reinforces our commitment to innovation and digital transformation in the sports industry.” — Club de Fútbol Monterrey.  

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