Zenith Coins: Where Tradition Meets Tech In The World Of Sport
In the heart of Prestwick, Scotland, a quiet revolution is reshaping the way fans commemorate their sporting passion and association. Zenith Coins, founded in May 2020, has swiftly become one of Europe’s leading manufacturers of commemorative coins and premium sports merchandise.
But these aren’t your traditional collectibles – Zenith is fusing tradition with cutting-edge technology to create a new kind of fan experience.
More Than Just A Coin: The Rise of the Smart Coin
Zenith Coins began with a simple idea: celebrate sporting milestones through beautifully crafted, officially licensed coins. From anniversaries and title wins to tributes to legends and iconic stadiums, each coin is a tangible piece of history.
But what sets Zenith apart is its embrace of digital transformation. Using embedded NFC technology, Zenith Coins have enhanced their static keepsakes. A tap with a smartphone unlocks a world of interactive content from exclusive videos, messages from players, behind-the-scenes footage and even augmented reality (AR) experiences. It’s a blend of physical and digital, turning each coin into a portal to the club’s story.
“Our beautifully crafted coins are now supercharged with the power of NFC,” said, Andrew Reith, CEO of Zenith Coins Ltd.
“The utilisations are almost limitless, with VIP ticketing as an example – we could put VIP tickets for games and events on coins, keyrings or pin badges so fans can tap into the stadium using an NFC device.”
Customisation Meets Fan Connection
Now with over four hundred contracts worldwide, each coin is designed in collaboration with the club, using brand guidelines and tailored to specific events or campaigns. Whether it’s a season highlight reel or award night photography embedded in the coin, the possibilities are truly endless.
“We’ve combined the collectable experience and the digital experience in one,” added Reith. “Imagine receiving a luxury, bespoke collectible for your favourite sport club and discovering a digital dimension to engage with.”
And it’s not just about engagement, it’s about insight. The coins can help clubs collect data on fan demographics and interactions, helping map their supporter base and refine their outreach. Zenith can produce up to 100,000 coins per month yet still accommodate small runs of just 25 units which are perfect for hospitality suites or exclusive events. Presentation options range from branded gift boxes to sleek display cards, making each coin a premium collectible product.
A New Generation of Collectors
Initially popular with fans aged 35 and over, Zenith has successfully lowered its demographic to 24+, thanks to its tech-forward approach. While owning a coin isn’t a necessity, it’s quickly becoming a desirable luxury product, especially as limited editions drive demand and repeat purchases.
Zenith is already exploring augmented reality, envisioning coins that come to life with stats, highlights, or even virtual stadium tours. Imagine standing in your living room and being transported to the pitch at Old Trafford all through a coin and a smart phone.
Future plans include gamified experiences like stadium treasure hunts, designed to appeal to younger fans and move beyond traditional coin collecting.
Extended Retail & Merchandising Opportunities
Zenith Coins is unlocking extended retail opportunities through its innovative and customisable product range. From classic items like fridge magnets, keyrings and commemorative coins to modern NFC-enabled merchandise such as pin badges and bottle openers, Zenith is redefining how fans and collectors engage with memorabilia.
These officially licensed products are crafted to the same high standards as their traditional lines, now enhanced with smart technology to elevate digital strategies and create unforgettable fan experiences. This expansion into smart merchandise not only broadens Zenith’s appeal but also opens new avenues for retail growth across sports, corporate gifting and personal collections.
“Explore our NFC product range and build new connections with your fanbase,” Reith concludes.
To find out more about licensing opportunities with Zenith Coins and how they can create a bespoke, fully enhanced collectible for your club, contact Andrew Reith direct at: andrew@zenithcoins.com or visit: www.zenithcoins.com
