ARSENAL FC’S ADIDAS ARMOURY

Client: Arsenal FC, Adidas

Disciplines:
Retail Design
Environmental Design
Graphic Design
Wayfinding

Collaboration and new store design for Adidas and Arsenal at the flagship Armoury. 442 worked closely with Adidas Global and adidas UK to develop a look and feel that represented both the brand aesthetic and the club DNA. The new store has high impact audio visual display and content, street art graphics, interactive fan zones, bleacher style seating area and several innovative new store concepts. This is an unforgettable, shareable in-store experience at the home of club.