Verteda’s Winning Formula Chosen By Arena Racing Company

Leading provider of innovative hospitality solutions Verteda Ltd, an MSL Solutions Company has  announced an agreement with Arena Racing Company to deploy nearly 1,000 Point of Sale (POS) terminals across their estate of 15 UK wide racecourses, over the next 3 months.


The project will see no less than 650 POS terminals running award winning InfoGenesis software, live event day management console Primo, pre-ordering solution Qjacker and 300 handheld devices to give flexible, results driven hospitality software technology across the estate.


Operating a mix of flat, jump and all-weather tracks, hosting about 35% of the UK’s annual horseracing fixtures, Arena Racing Company (ARC) is made up of sixteen racecourses including Fontwell Park, Royal Windsor and Worcester along with an number of other venues across the country.


The installation includes over 600 POS with integrated contactless payment and 300 Voyager mobile POS across all 15 racecourses facilitating a streamlined operation within public bars, food outlets, hospitality boxes, suites and restaurants.


“Due to the growth and current business needs across the group, it was important, more than ever, to invest in innovative and proven technologies,” said Kieran Gallagher, Catering & Events Director.


“After a vigorous selection process, Verteda demonstrated they continue to lead this sector with reliable and robust POS technologies, complimented not only by cloud based real-time event driven analytics to improve operational efficiencies, but also handheld innovations aimed at increasing customer engagement.


“The extent of the Verteda suite of venue-based solutions, including Workforce Management, Business Intelligence and full supply chain P2P Stock Management, ensures the group protects their future investment needs”


Matthew Prosser, Sales Director, Verteda, added: “We are thrilled to have been chosen by The Arena Racing Company as their preferred hospitality technology provider.


“The business continues to develop and install relevant and award winning product across our client base, focusing on innovation, best practice and customer engagement initiatives. Our recent loyalty and app-based e-cash solutions are testament to this approach. We very much look forward to a long and prosperous partnership with ARC as we embark on revolutionising their entire F&B operation.”