Crystal Palace Football Club has announced a new partnership deal with spirit brand New Amsterdam Vodka, making the UK’s fastest growing vodka brand¹ an official Partner of the Club.

The partnership will see New Amsterdam Vodka make its debut in football and become a member of a select group of brands to be seen across the new match day digital content platform at Selhurst Park. Through this multi-platform agreement, New Amsterdam Vodka will engage fans via a consumer campaign that will include fan promotions, consumer events and global awareness.

Barry Webber, Commercial Director, Crystal Palace Football Club, said: “New Amsterdam Vodka’s commitment to quality, character and being true to the brand echoes our own.  We are delighted that the fastest growing vodka brand has chosen Crystal Palace as the platform of choice to help underpin their marketing strategy as they continue to grow in new and imaginative ways.  This announcement continues to see us build an exciting platform of club partners in our ever growing corporate family.”

Olga Senkina, Marketing Director, New Amsterdam Vodka comments: “We are thrilled to be the Official Vodka Partner of Crystal Palace Football Club and we are looking forward to a very successful season.”