DAO The Future Of Chinese Digital Marketing

Thu 27th Nov 2014

China presents a hugely attractive and potentially lucrative marketplace for UK football clubs but many targeting fans in this country through dedicated social media channels may not be maximising its...

Spurs Appoint New Head Of Recruitment & Analysis

Thu 27th Nov 2014

Tottenham Hotspur have appointed Paul Mitchell as Head of Recruitment and Analysis. A former player with Wigan Athletic and MK Dons, Paul initially took up the role of Community Ambassador with the...

Real Madrid Redesign Crest For UAE

Thu 27th Nov 2014

Real Madrid have removed the cross from the top of the club’s crest as part of a marketing drive in the United Arab Emirates (UAE). It’s reported that the cross has been removed from the...

Peterborough United Announce Stadium Sponsorship Deal

Wed 26th Nov 2014

The home of Peterborough United will be renamed the ABAX Stadium after a new partnership was agreed with Norwegian-owned company ABAX. ABAX will become Peterborough United’s stadium naming...