AC Milan Gets Set For First Ever China Digital Summer Tour

AC Milan has officially announced that the club will join hands with its official partners to launch the first China Digital Summer Tour in the club’s history on 25 August.

The Italian club is the first in Serie A to organise a digital summer tour and will build a digital village for fans which will provide immersive digital experiences for millions of Chinese Rossoneri.

Fans will have a chance to interact with players and legends on this brand-new digital platform, including taking photos and collecting autographs, listening in to players’ conversations, touring Milan landmarks, and playing creative games.

According to Nielsen (2019), AC Milan has the second biggest fanbase in China. Milan was one of the first European football clubs to visit the country and ever since this first visit in 1994, they have always had a close connection with its Chinese fans.

The deep Chinese culture will combine with the passion and elegance of AC Milan this summer with the club looking to strengthening its relationship with Chinese fans, media and partners by offering them this unique experience.

The emergence of the Covid-19 pandemic changed AC Milan’s plan of visiting China this year, so the new digital platform will allow the club to share its core values, break boundaries by football, and fulfil the promise for the Rossoneri.