AC Milan & New York Yankees Form Groundbreaking Collaboration
AC Milan and the New York Yankees are joining forces in a groundbreaking collaboration between two of the most iconic sports brands in the world.
Through the collaboration, AC Milan merchandise will become available for sale at the Yankee Stadium whilst New York Yankees merchandise will be on sale in Milan soon.
Two of the most popular sports brands in the world, they have over the years been able to establish themselves as key players outside of sports, in sectors such as entertainment, fashion and lifestyle.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “Getting on this journey alongside the New York Yankees, an icon of sport at a global level, is a source of great pride for us.
“This collaboration is testament to our club’s desire to be a point of reference both on and off the pitch, fostering exchange between near and distant worlds, and bringing AC Milan to new heights on its path of growth.”
Tony Bruno, Yankees Senior Vice President and CFO of Yankee Global Enterprises, added: “Aligning the Yankees with AC Milan — a club that is internationally recognized and beloved for its storied history of domestic and European success — unites two entities that strive to represent the best in sporting achievement.
“Additionally, creating a strong association between the two teams perfectly complements our desire to engage both sports fans and style-minded consumers in markets around the world.
“We could not be more excited to begin this union and look forward to working with the Rossoneri’s commercial team on collaborative efforts and initiatives that celebrate the excitement supporters feel when they cheer on our clubs.”
The collaboration with the New York Yankees is part of a journey that sees AC Milan increasingly strengthen its presence in the United States, a key market for the club.
AC Milan has also recently announced a partnership with the YES Network (the flagship television network of the Yankees) to show rebroadcasts of AC Milan matches.
The YES Network is a regional sports network partially owned by Yankee Global Enterprises, which is a strategic partner of AC Milan thanks to its minority equity stake in the club.
Image: AC Milan defender Alessandro Florenzi (L) and Aaron Boone (R), Manager of the NY Yankees (AC Milan via Getty Images)
