Air Malta has launched an innovative rewards scheme giving customers vouchers on their next purchases if pre-selected events are correctly guessed.
This exclusive offer is open for customers who make a successful reservation and correctly predict the outcome of an event. Events include, but are not limited to, football matches and other sports events.
“Air Malta is the first airline to offer such an innovative reward to customers. We wanted to create a unique scheme, a chance to offer our guests not only added value, but also an opportunity to engage more with them,” said Ursula Silling, Air Malta’s Chief Commercial Officer.
“At Air Malta we are always on the lookout for innovative products and services and this rewards scheme fits perfectly with our aim to offer that little bit extra to our guests.”
Lewis Holland, the CEO of DiscountIF added: “It’s great to be running a campaign with Malta’s national airline, Air Malta.
“Our technology has allowed them to differentiate from competitors and make them the first airline globally to offer customers rewards through live events.”
DiscountIF recently won at the Leaders in Sports, Sport Tech Start-up competition, an event hosted by Deltatre, SKY and Chelsea.
Following their success in the Leaders Sports Tech Start-Up competition, DiscountIF will now receive support and advice from top executives from around the sporting world and from the competition partners Chelsea FC, Deltatre and Sky Sports.
After gaining recognition DiscountIF has picked up talks with multiple football clubs in the UK, Spain and Italy as well as teams from the NBA and NFL in the US.