Alessia Russo & Khiara Keating Become Adobe Women’s FA Cup Ambassadors
Adobe has announced two of women’s football’s brightest talents, Arsenal striker, Alessia Russo and Manchester City Goalkeeper, Khiara Keating, as Adobe Ambassadors supporting the Adobe Women’s FA Cup, ahead of the weekend’s quarter-final clashes.
The new Adobe Ambassadors will support the company in its mission to increase fan engagement, inspire the next generation of young girls who dream of becoming professional players, and elevate the profile and reach of the competition.
The partnership supports over 460 clubs from the start of the season in September each year and runs for a minimum of three years.
Adobe ambassadors, Alessia Russo and Khiara Keating will attend, and front select Adobe Express workshops made available to clubs and players in the Adobe Women’s FA Cup.
Alessia Russo, commented: “There are incredible people working, volunteering, and playing at clubs across the country. But too often, amateur sides in particular, don’t have the time, money, or skills needed to create content that gives our game the attention it deserves.
“The progress made so far in women’s football is amazing, but if we want to continue this, Adobe’s mission to support clubs across the footballing pyramid through the power of creative technology will be pivotal.
“By doing so, the game will touch millions more, empower women and girls everywhere to fulfil their dreams and in turn, leave a lasting legacy to be proud of.”
Khiara Keating, added: “There are millions of girls out there who may not have discovered their love for football because they haven’t been exposed to it yet or for those that have, many still don’t think it could be a career for them.
“What I hope we’ll do with Adobe is not only bring more fans to the competition but also encourage young girls and women everywhere to believe in their dreams. And I’m absolutely buzzing to be a part of that!”
Adobe was announced as the lead sponsor of the Adobe Women’s FA Cup in November 2023, as part of a deal that will remain in place until at least 2026.
