Liverpool Signs First Official Retail Partnership In South Korea
Liverpool Football Club is continuing its ambitious plans for international growth with the signing of its first ever retail partnership in South Korea.
Working with Over the Pitch, a brand and creative design studio, the new partnership will bring fans in the market closer to the club and grow the developing fanbase.
Together Liverpool (LFC) and Over the Pitch will collaborate on product development, market expansion and growing the LFC fanbase in the market.
The launch will initially involve two new shop-in-shops located in Hongdae (Seoul) and Suwon selling Official LFC Merchandise. A standalone store is also planned to follow.
The move supports LFC’s ambitions growth in Asia following recent announcements regarding a new official retail partnership with All Star Partners (ASP) in China last year.
This was followed last month with the partnering with Swire Properties to bring a fully immersive celebration of the iconic Anfield experience to supporters across the Chinese mainland and Hong Kong.
Mike Cox, Senior Vice President Merchandising at Liverpool FC, said: “We’re thrilled to be partnering with Over the Pitch in South Korea, it’s an exciting opportunity for LFC Retail in a fast-growing market.
“As a club with fans based all around the world, we have ambitious plans to grow our international presence in key markets and this partnership is an ideal way of doing that.
“With their local knowledge we can give supporters easier access to official club merchandise. The instore experiences will feature LFC branding for supporters to feel a part of the LFC family and connect with what this club is about.”
Image: LFC
