Apple Secures Major League Soccer Broadcasting Partnership

Apple and Major League Soccer (MLS) have announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023.

The partnership is a historic first for a major professional sports league and will allow fans around the world to watch all MLS, Leagues Cup,1  and select MLS NEXT Pro and MLS NEXT matches – without any local broadcast blackouts or the need for a traditional pay TV bundle.

From early 2023 through 2032, fans can get every live MLS match by subscribing to a new MLS streaming service, available exclusively through the Apple TV app.

The live and on-demand MLS content will provide in-depth, behind-the-scenes views of the players and clubs. A broad selection of MLS and Leagues Cup matches, including some of the biggest matchups, will also be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free.

As an added benefit to fans, access to the new MLS streaming service will be included as part of MLS full-season ticket packages.

“Apple is the perfect partner to further accelerate the growth of MLS and deepen the connection between our clubs and their fans,” said MLS Commissioner Don Garber.

“Given Apple’s ability to create a best-in-class user experience and to reach fans everywhere, it’ll be incredibly easy to enjoy MLS matches anywhere, whether you’re a super fan or casual viewer.”

Eddy Cue, Apple’s senior vice president of service, added: “For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place.”

“It’s a dream come true for MLS fans, soccer fans, and anyone who loves sports. No fragmentation, no frustration — just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere and anytime you want to watch. We can’t wait to make it easy for even more people to fall in love with MLS and root for their favourite club.”