Arsenal Extend Partnership With Santa Rita
Arsenal has announced a three-year extension to their partnership with Chilean winery, Santa Rita.
The South American company originally joined as the club’s first official wine partner in 2016 and the enhanced partnership will now run until 2022 which will see Santa Rita’s premium wines exclusively poured on matchdays and at stadium events.
As well as increased access to the pool of Arsenal Legends, presence on matchday LED boards and social content strands, the new partnership will also see Santa Rita activate the partnership on the club’s global pre-season tours.
Arsenal Commercial Director, Peter Silverstone, said: “We’re delighted to extend our partnership with Santa Rita highlighting the value we place on building strong, long-term partnerships that can evolve.”
Santa Rita’s Chairman, Baltazar Sánchez said: “We are delighted to continue building on this fruitful relationship with Arsenal, impacting both fans and consumers across the globe.
“During the first three years, Santa Rita has reached millions of football fans on TV, also making our wines available to more than 5 million fans at Emirates Stadium.
“We have introduced the exclusive Santa Rita Arsenal co-branded wine, bringing the Arsenal brand closer to our consumers.”
He added: “For this new period as Official Wine Partner, we hope to strengthen our scope in key markets such as the UK and the Republic of Ireland; in Asia specifically in China, Japan and South Korea; and in Latin America, Brazil, Colombia and Chile of course.”
Image: (l to r) Andrés Lavados, Baltazar Sánchez, Vinai Venkatesham and Peter Silverstone