Arsenal Set To Launch Fan Reward Programme

Arsenal Football Club has unveiled ‘My Arsenal Rewards’ – a new and groundbreaking fan loyalty and rewards programme that will soon be available to all its members in the UK. 


The Arsenal membership programme has been at the heart of rewarding fan activity for many years and My Arsenal Rewards will go a step further, offering them meaningful rewards for their engagement with, and loyalty to, the club.


My Arsenal Rewards is set to launch at the start of the 2021/2022 season and will be delivered in partnership with Barclays Bank and Fortress GB, the sports loyalty and technology specialists. 


Ahead of the 2021/2022 season, all members will receive an upgraded My Arsenal Rewards membership card, which will also work as an electronic matchday ticket, a rewards card and a payment card.


Barclays will embed innovative payment technology within the card, meaning it can also be used for all online and offline purchases at Emirates Stadium, all club shops and anywhere that accepts Visa as a payment method. The payment service can be accessed via the Arsenal app for simple and efficient use. 


Arsenal commercial director, Peter Silverstone, said of the scheme: “The development of this exciting programme will allow us to reward our fans in a unique and personalised way.


“They will have the ability to earn points based on their engagement with the club and every time they spend money with the affiliate partners who will be involved.


“Thanks to the technology from Barclays and Fortress GB, the card will be easy to use and we will be offering rewards that are genuinely meaningful to our supporters. To ensure this happens, we are working with our fans to shape the programme and its rewards.


“We are also excited to be able to offer a new and groundbreaking way for our existing and prospective club partners to engage with, and reward, our loyal and engaged UK fanbase.”



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