Italian Serie A giant AS Roma has unveiled the relaunch of their flagship website in conjunction with their first home match of the season against Atalanta BC.
To relaunch the new site, AS Roma turned to long-time partner OMNIGON, specialists in the thinking, design, development and delivery of experiences that engage global audiences.
Working together since 2015, AS Roma and OMNIGON have launched a handful of other digital initiatives including their flagship website in 2015 (where, in a first for a professional sports team, Roma used Reddit, the social network news site and independent fan forums, to directly involve supporters in the development of the club’s new, official website), mobile and tablet apps, and a website dedicated to Stadio della Roma, the club’s future home.
In 2017, asroma.com was named ‘Best in Class’ at the Interactive Media Awards, the highest possible honour in the Sports category, after judges awarded the website 492 points out of a possible 500.
“When we launched a new website in December 2015, we completely ripped up what had gone before and took a completely new approach to defining what a football club website could be,” said Paul Rogers, Roma’s head of digital media.
“We involved supporters from the start and took on board their feedback and ideas. With the website relaunch today, we didn’t need to rip anything up. We’ve in introduced a cleaner design, improved the functionality that worked best, refined some of the stuff that didn’t work as well as we’d hoped and taken advantage of improvements in technology to deliver a better user experience for fans.”
The site, launched in English, Italian and Indonesian with Arabic due to be rolled out in the coming months, features:
Refreshed and intuitive visual system
Increased focus on in-match player and team statistics
Enhanced video capabilities
Additional commercial opportunities including branded content and increased sponsorship capabilities
Relaunched ticketing system
More integrated social media hub
“We are incredibly proud to have again partnered with AS Roma on the design and development of their new flagship digital experience, built off of our newest product Corebine,” said Nick Arcuri, VP of Product at OMNIGON.
“Coming off a successful run in last year’s Champions League, and with interest and excitement around Serie A football at an all-time high, we are excited to introduce this experience to the millions of Roma fans worldwide who will be closely following all the action.”
Corebine, developed by the product team at OMNIGON, was built as an audience engagement platform focused on empowering brand and content owners through an innovative set of publishing and sponsor activation tools.
Corebine combines the power of OMNIGON’s award-winning User Experience (UX) team, expertise in standardising deployments, robust sports knowledge and fully baked fan engagement product suite to create the optimal digital experience for any rights holder or property.