Aston Villa Extend Sleeve Partnership With Trade Nation

Aston Villa has announced an extension of the Club’s Official Sleeve and Trading Partner agreement with Trade Nation.

The partnership, which was initially signed in June 2023, will now run until the end of the 2025/26 season and will see Trade Nation continue to support both men’s and women’s senior teams, with the company’s logo displayed on the sleeve of all first-team shirts and adult retail shirts.

Chris Heck, President of Business Operations at Aston Villa, said: “As a club we are undergoing a period of exciting growth on and off the pitch and with Trade Nation we continue to share a partner who matches our ambition. That a business with the global footprint of Trade Nation has extended its partnership with Aston Villa demonstrates the success of the project we are undertaking. Up the Villa!”

Stuart Lane, Chief Executive Officer at Trade Nation, added: “This extension with Aston Villa reaffirms our commitment to delivering the best value trading solutions to a wider audience, and represents two organisations with huge global ambitions working in partnership. After a hugely successful first season together, we will take our partnership to the next level as Aston Villa plays UEFA Champions League football for the first time in 2024/25.”