The new multi-year partnership will see the two brands work together to provide unique experiences for fans that sign up to the service and existing TalkTalk customers.

Aston Villa supporters will soon benefit from a new promotion from TalkTalk that will provide them with the opportunity to earn Villa rewards for being a TalkTalk customer.

As part of this, fans will be offered a range of club-related benefits, including the opportunity to win invitations to exclusive events and experiences.

TalkTalk will also become the presenting partner of avfcgaming, the club’s esports tournament, and be the partner behind the launch of the new ‘TalkInterview’ series, bringing fans closer to staff and players across the club.

Luke Organ, Chief Commercial Officer at Aston Villa said: “We are delighted to be partnering with TalkTalk, who become our first official broadband partner.”

“This partnership is a positive step in the club’s growth and development and an exciting opportunity to work with a brand that shares our core values. We will be working collaboratively to create and implement innovative campaigns that harness the passion of the club and connect with our fans and TalkTalk customers.”

Jacob Knight, Head of Consumer Sales and channel distribution at TalkTalk, added: “We’re also committed to creating true partnerships, so we’re delighted to be at the start of an exciting journey with Aston Villa ahead of the new football season.”