Barça Women bring in GLS as a new global sponsor for the next three seasons
Barça Women and GLS Spain have signed a global sponsorship agreement through which the transport logisitics company, a leader in international packaging services, becomes an official logistic partner of the team for the next three seasons, until 30 June 2025. A collaboration that will contribute to the growth of women’s football at Barça, which ended last season with the domestic treble of winning the league, the Super Cup and the Copa de la Reina.
The two organisations celebrated the agreement in an event at the VIP box at the Estadi Johan Cruyff with president Joan Laporta and Xavier Puig, director responsible for women’s football, representing FC Barcelona. On behalf of GLS, present were Luis Doncel, the General Manager of GLS Iberia and Roberto Martínez, Finance Director.
The collaboration has been possible thanks to the shared values of effort and team work, and the common desire to keep supporting societal change and breaking down stereotypes through sport. In that sense, Barça Women have become a reference point both on and off the field thanks to their style of play and the values they represent, breaking down prejudice about women in sport and allowing their players to inspire and be a role model for future generations.
This partnership, furthermore, help to consolidate Barça Women as a project in which the partners, such as GLS, can be confident in gaining recognition in their markets of interest, thanks to the impact of the team both at a local and international level.
Barça and women’s football
Barça Women became professional in the summer of 2015. Since then the team has become a model to follow in the Spanish League. It was the first team in the country to reach the quarter finals of the Champions League in 2014, the first to reach the semis in 2017, the first to reach the final in 2019 and the first to win the competition in 2021.
Also, aside from winning the league, the Super Cup, the Copa de la Reina during the 2021/22 season, the team coached by Jonatan Giráldez also were involved in two historic moments: the quarter final of the UEFA Women’s Champions League against Real Madrid and the semi final against Wolfsburg which both beat the record for attendance at a women’s game with crowds and 91,553 and 91,648 respectively.