Betfair will work closely with FC Barcelona to run a number of joint marketing initiatives to engage and reward the club’s global fanbase.
The campaign aims to build anticipation and excitement in line with Betfair’s ‘Ready?’ brand positioning through a series of strategic partnerships, pioneering collaborations, blockbuster content and memorable fan experiences.
To launch the campaign, Betfair is giving eight super fans across Europe and Brazil the chance to win a once-in-a-lifetime experience at the Camp Nou to bring the Magic of Barça to life.
Betfair is launching a search to find the ultimate FC Barcelona super fans and has released a short film featuring lifelong supporter Luis Jiménez to encourage more fans to tell their story via Betfair’s #MagicOfBarca landing page.
Watch here, http://bit.ly/MOB_En
The campaign will see Betfair activate across multiple channels and markets.
Harry Phillips, Spokesperson for Betfair, said: “When Barcelona take to the field, millions tune in to watch the magic on the pitch unfold.
“The promise of what’s to come is at the heart of our Ready? proposition. We want to build a feeling of anticipation and celebrate the Magic of Barça through exciting activations and experiences for fans.”
Francesco Calvo, FC Barcelona, Chief Revenue Officer, said: “The Magic of Barça really embraces the passion and spirit of the club.
“The groundbreaking nature of Betfair’s activity is a first for the club and not only demonstrates why they are the perfect partner for FC Barcelona but why they are innovators in the betting industry.”