Beyond The Stadium: Football's Influence On Casino Culture
From the recently concluded Qatar World Cup 2022, it’s clear that football’s influence is felt all over the world. Whether it’s in Brazil, the home of football, or in England, where football started, it is unanimous that the sport connects people and nations.
Besides its important role in bringing people together for an exhilarating 90 mins, football has also influenced other aspects of life and industries in the world. One such interesting niche is online gambling. Yes, we are all familiar with how one can place bets on their favourite teams and cross their fingers hoping to have that lucky bet, but did you know football has also impacted the realm of casinos?
Even though it might take you a minute to wrap your head around how this is possible, the fact is football is very much present in online casinos. Whether it’s that football-themed slot you’ll find under the list of available games or seeing your favourite football star as an ambassador for a casino; the two worlds have merged to create something special.
Beyond the stadium, football continues to influence casino culture in the following ways.
The Rise of Football-Themed Slot Games
When you open any online casino, you’ll quickly discover a vibrant array of custom slots. From Egyptian-themed slots to Jungle-themed ones, the creativity of game developers knows no bounds. Lately, football-themed slots have become popular with titles such as Football Star Deluxe and Football Mania being among the options you’ll find in any top online casino UK.
These slots give you the football experience you crave for without stepping on the pitch. For starters, the background of these slots is usually the green football field or stadium. With each spin, you’ll see football-related symbols such as yellow cards, red cards, whistles, a ball, a referee, players, boots and so on. When you land a winning combo, some of the games even have sounds of shouting fans to cheer you on.
Football Stars as Casino Ambassadors
Football stars are often adored and celebrated by fans worldwide. Their skills on the field earn them fame, fortune, and a legion of dedicated followers. It’s no wonder that online casinos have recognised the power of these athletes as ambassadors for their brands. These collaborations involve footballers participating in promotional activities, such as appearing in ads and pushing the casino’s campaigns.
Some notable examples include Cristiano Ronaldo, who partnered with Pokerstars for a charity poker night advert, and David Luiz who became an ambassador for BC Game, a top online crypto casino. By being exemplary on the pitch, these players have managed to get a huge following and online casinos are tapping into this potential to show their competitive spirit and resilience on their platforms.
Online Casinos as Football Team Sponsors
You’ve most likely seen an online casino’s name branded on several football teams’ jerseys. Numerous football teams have jumped on this trend—AC Milan is backed by PremierVegas, while Everton and West Ham United have found support in Stake.com and Betway, respectively.
This relationship goes beyond simple sponsorships; it involves the casino sponsoring the team’s kit, upgrading their stadium, and even covering travel expenses for away games. By having their name and logo on players’ jerseys and rebranding stadiums, casinos can reach a massive audience of passionate football fans. This exposure can skyrocket their brand awareness and attract new customers, all without the need for many advertising campaigns.
Football-Themed Promotions and Rewards
Online casinos often strive to engage and reward their players through bonuses and promotions. To tap into the passion and excitement surrounding football, many platforms offer exclusive promotions and tournaments with a football theme. This is especially evident when there’s a huge football tournament like the World Cup or the UEFA Champions League. During these periods, many online casinos put up seasonal promos and name them after these tournaments.
It doesn’t stop there; online casinos often offer VIP programs to reward users who have achieved specific milestones. These exclusive programs come with a range of benefits, including a personal account manager and faster withdrawals.
Excitingly, a growing number of online casinos have taken their VIP offerings to new heights by including complimentary tickets to prestigious football matches in renowned leagues like the Premier League or the UEFA Champions League.
Image: Emilio Garcia Unsplash
