Brentford Names SafetyCulture As Official Sleeve Sponsor

Brentford Football Club announces two-year partnership with global operations platform SafetyCulture 



Brentford Football Club has announced an exciting new partnership with SafetyCulture which will see the global operations platform become the Club’s Official Workplace Operations Partner.


As part of the initial two-year agreement, the tech company’s logo will appear on the left sleeve of Brentford’s First, B Team and Women’s match kits. 


With Brentford Community Stadium soon to be opening its doors to a full capacity crowd for the first time, SafetyCulture’s operations platform will bring a new, innovative approach to the day-to-day running of Club activities and help deliver a second-to-none matchday experience.


James Parkinson, Commercial Director at Brentford Football Club, said: “From our early conversations it became clear The Bees and SafetyCulture share a passion for data, technology and innovation.


“We look forward to integrating their iAuditor and EdApp products throughout a variety of our business areas to improve safety, quality and training. SafetyCulture will undoubtedly be a valuable partner during our first season in the Premier League.”


SafetyCulture CEO and Founder, Luke Anear, added: “Brentford has a long-standing reputation for innovation and this commitment will no doubt see them make waves in the Premier League.


“We’re excited to back the players on their journey, but also support the operations team as they bring the Brentford fan experience to life for thousands of supporters around the world.”