Budweiser Toasts Premier League & LaLiga Partnerships

Budweiser announces multi-year global partnerships with the Premier League and LaLiga.


Budweiser, the Anheuser-Busch InBev’s (AB InBev) global beer brand, has announced multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga.



As a long-time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser is expanding its support for the world’s game. These new partnerships will activate across five continents and in more than 20 countries including the United Kingdom, China, South Africa, India, Chile and Nigeria.


As the world’s most valuable beer brand, the King of Beers will launch its global ‘Be A King’ campaign in conjunction with these partnerships. The campaign aims to inspire fans around the world by bringing them closer to the kings of the game.


“We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, Chief Marketing Officer at AB InBev.


“We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”


Premier League Interim Chief Executive Richard Masters, said: “We are delighted to announce Budweiser as a new Premier League partner. Budweiser has a track record of innovative football sponsorships, including partnering with the FIFA World Cup™ over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”


LaLiga President Javier Tebas, added: “We’re committed to growing the passion for football around the world. This historic partnership with Budweiser will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”


Image: Budweiser