Chelsea Signs FansMall As Official Regional Partner In Greater China
Chelsea Football Club has announced a new multi-year agreement with FansMall which will see China’s largest sports trading card platform become the club’s Official Trading Card & Sports Collectibles Partner in the Greater China market.
As part of this partnership, FansMall will create a collection of Chelsea-themed trading cards for Greater China and provide access to Chinese fans to exclusive Chelsea merchandise including signed memorabilia and match-worn shirts.
“FansMall is honoured and delighted to establish a long-term partnership with Chelsea FC, one of the most respected and beloved football clubs in China with a winning culture and a fine tradition of success,” said FansMall founder Sebastian Zhao.
“As the club’s Official Trading Card & Sports Collectibles Partner in Greater China, FansMall is dedicated to bringing the best trading card collectibles to fans and collectors and we will release an exclusive selection of Chelsea trading card products for this season and the seasons to come.”
Tom Glick, President of Business, Chelsea Football Club, said: “We are delighted to welcome FansMall as our Official Trading Card & Sports Collectibles Partner in the Greater China region.
“FansMall is a fantastic addition to our family of partners at Chelsea FC and we look forward to working closely with them and introducing our fans in Greater China to their impressive range of exclusive Chelsea-theme cards and collectibles.”
Chelsea has built a strong presence in Greater China in recent years, led by the club’s regional Asian headquarters in Singapore.
The Premier League club is currently the most-followed European football club online in China with nearly 15 million followers.
The Chelsea Studio Show is the most engaged football livestream in China with average viewership of 16.5 million and the Blues are the most engaged Premier League team in China on Weibo and Douyin in the 2022/23 season.
