CMC Markets Confirmed As Everton's New Main Partner
Everton Football Club has confirmed CMC Markets as their new Main Partner in a landmark multi-year agreement.
CMC Markets, a FTSE 250 company and global multi-asset financial services firm, will become Everton’s front-of-shirt partner from the 2026/27 season, with its branding appearing on the club’s senior Men’s, Women’s and Under-21s kits.
As Main Partner, CMC Markets will also feature across Everton’s matchday and digital channels, with branding at Hill Dickinson Stadium, Goodison Park and Finch Farm, as well as supporter-facing experiences throughout the duration of the agreement.
Alongside this, CMC Markets will work with the club to support community-focused financial literacy programmes, collaborating with Everton in the Community and The People’s Learning Trust to help provide education, resources and practical learning opportunities for people across the Liverpool City Region.
The agreement represents another important addition to Everton’s growing commercial portfolio as the club continues to strengthen revenues, build long-term commercial value and maximise the opportunities created by Hill Dickinson Stadium, helping support the foundations for sustainable growth on the pitch.
Andrew Middleton, Everton’s President of Business Operations, said of the partnership: “We are delighted to welcome CMC Markets as Everton’s Main Partner – a brand that shares our ambitions, our values and our belief in what Everton is becoming.
“This is an important agreement for the Club and one that will play a key role in our continued commercial growth. Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch.
“We are also excited by the opportunities this creates to deliver a proposition that every Evertonian can be proud of – on matchdays, across digital channels and in the community.
“We look forward to working closely with CMC Markets to bring this partnership to life in a way that is meaningful for our supports, and to creating moments that reflect the ambition of both organisations.”
Through the campaign, CMC Markets will work with Everton to deliver fan-focused activations, content and experiences across matchdays, digital platforms and Club channels.
Lord Peter Cruddas, Founder and Chief Executive Officer of CMC Markets, added: “Everton is a great club, with a proud history and deep connections to its community.
“We are proud to partner with a club that shares our core values, identity and passion. Wishing Everton every success for the coming seasons.”
The agreement with CMC Markets follows the recent confirmation of Stake as Everton’s new sleeve partner.
Over the past 18 months, Everton has secured a series of high-profile commercial agreements, including Hill Dickinson as Stadium Naming Rights Partner and Founding Partner agreements with Budweiser, Pepsi, Castore, Aramark, Christopher Ward and Seat Unique.
