Google Extends Long-Term Partnerships With Arsenal & Liverpool
Google has announced new long-term partnerships with Arsenal FC and Liverpool FC, as Google Gemini becomes the new Official AI Assistant Partner of both clubs.
Google Pixel is also extending its current role as each side’s Official Mobile Phone Partner.
The partnerships bring together Google’s groundbreaking AI and hardware capabilities with each side’s global platform and supporter community, creating new opportunities to develop more personalised and engaging experiences for fans around the world.
Eileen Mannion, Vice President of Marketing at Google, said: “We are thrilled to continue partnering with both Arsenal and Liverpool, clubs who have an incredible legacy on the pitch and a profound influence on global football culture.
“With Google Pixel and Google Gemini, we are putting fans right at the heart of the action. By expanding our collaboration to include Google Gemini’s advanced agentic capabilities, fans can access a proactive personal assistant for seamless matchday planning and dive deeper than ever before into match and club insights.
“Meanwhile, Pixel’s camera will continue to capture all the raw, unfiltered moments and emotions behind the scenes. Together with their incredible global fanbases, we will continue to redefine how supporters experience the game we all love.”
Google has launched new long-term partnerships with five of the world’s most iconic football clubs over the last month: Arsenal FC, Liverpool FC, FC Barcelona, FC Bayern München and Paris Saint-Germain.
