Coca-Cola Europacific Partners Extends Partnership With London Stadium

London Stadium has today announced a multi-year contract extension with beverage manufacturer and supplier, Coca-Cola Europacific Partners (CCEP). 

The partnership will see Coca-Cola products including Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Fanta, Sprite, Oasis, Smartwater and  Schweppes continue to be distributed at London Stadium across all catering facilities. The popular drinks will be available at kiosks inside London Stadium and across the Stadium Island units. 

CCEP will continue to prioritise eco-friendly initiatives, demonstrating its committment to sustainable practices at the venue. The brand will emphasise waste reduction, recycling and responsible sourcing, aligning with the energy-efficient technologies currently integrated into the Stadium facilities.

London Stadium and CCEP have a shared commitment to drive improved levels of sustainability and customer education, to reduce waste and energy consumption of the venue.  Collaborative initiatives within the stadium premises will aim to raise awareness about environmental issues, inspiring fans to adopt greener practices in their daily lives.

Visitors to the Stadium will see Coca-Cola’s premium branding throughout the Stadium including for West Ham United match days and for all summer concerts and events, as well as through digital out of home formats. In addition, CCEP’s programme at the venue will include activations where event visitors can win Coca Cola experiences and prizes.

Graham Gilmore, CEO of London Stadium, said: “We are delighted to announce the extension of our partnership with CCEP as we continue our common goal of reducing the overall environmental footprint here at London Stadium. Together, we are building a responsible legacy, demonstrating that sustainability and world-class entertainment should go hand-in-hand.”

Paul Hiskens, Head of Partnerships of Coca-Cola Europacific Partners, said: “We are delighted to extend our partnership with the iconic London Stadium, once known for the Olympics, now hosting all manner of amazing events. We look forward to working together on a number of fronts, including driving a world leading sustainability plan. We will continue to develop our plan to ensure all visitors to the stadium get the very best beverages at the very best events that London Stadium host.”