The Premier League is back with a bang and you may notice a lot of new sponsors floating around. Not for Liverpool FC though, who before the start of last year’s Premier League campaign announced that BetVictor would become their principal partner for the next three years.


What does the partnership mean?


Liverpool and BetVictor’s partnership means that BetVictor became the sole online betting partner for Liverpool as well as their training kit’s official sponsor. This deal will run concurrently with their sponsorship deal with Western Union in what will seem like a good week for Liverpool’s financial department. 


Since the beginning of last season, BetVictor have also been able to create plenty of unique offers and specified markets for Liverpool fans to take advantage of. For example, last year they offered 50/1 for Liverpool to win the Premier League and this season it was 4/1 for the to win any major trophy.


Andrea Meinrad, the Chief Executive Officer at BetVictor said: ““We are absolutely delighted to announce our partnership with Liverpool Football Club. They are one of the most instantly recognisable clubs in world sport, and have a history of success and of doing things the right way…we see them as an ideal fit to help with our ambitious growth plans.”


BetVictor’s partnership with Liverpool will see them gain increasing exposure around the Anfield pitch as well as plenty of space in Liverpool’s press conference backdrop.


It’s easy to find all of the best BetVictor deals at as well as some of the exclusive slot game content that BetVictor have developed to celebrate their partnership with Liverpool FC. Here, you can also find plenty of slot games with football and other sport-related themes to enjoy – so make sure you take a good look!


Liverpool’s start to the 2017 Premier League season


On the pitch, it’s been a bit of a strange start for Liverpool in the Premier League, finding themselves with four points after their first two games.


A crazy 3-3 draw away at Watford, a game that Liverpool should really have been winning, followed by a slightly more comfortable 1-0 win over Crystal Palace at Anfield isn’t the worst start to the season for the Merseysiders, but it’s off the field where concerns really lie.


If Liverpool are to give it a real go both domestically and in Europe too, they need to do everything they can to keep hold of their star man Phillipe Coutinho.


Coutinho has expressed his desire to move to Barcelona and Barcelona themselves haven’t hidden their interest in the Brazilian playmaker, keen to sign him as a replacement for Neymar who recently left to play for Paris Saint Germain.


Liverpool will be extremely keen to keep hold of their star man and make sure they keep the fans on side as they look to improve on last season’s position as well as relishing their return to European football too. Klopp and his men have a lot of work to do!