Everton Agrees New Strategic Deal With My.Games
Everton Football Club is set to partner with global gaming brand MY.GAMES in a short-term strategic sponsorship deal as the club’s ‘Official Mobile Gaming Partner’.
Everton will promote MY.GAMES titles to fans worldwide across their social media channels and connect with new international audiences through the MY.GAMES gaming community – which has over 770 million registered players across the world, including James Rodriguez, who recently shared a video on Instagram and Twitter enjoying the MY.GAMES title War Robots.
Alan McTavish, Commercial Director at Everton Football Club, said of the partnership: “This is an innovative strategic deal for both Everton and MY.GAMES, that will allow both parties access to new worldwide audiences.
“MY.GAMES strong customer base across the globe fits perfectly with our international commercial strategy. This deal shows that MY.GAMES recognises the global reach that Everton can deliver through its international fanbase and the potential for growth and brand awareness.”
Elena Grigoryan, CMO, MY.GAMES, added: “We are proud to work with Everton to bring MY.GAMES to the attention of the wide, global audience who follow the most watched football league in the World.
“At MY.GAMES, we pride ourselves on our innovation, and we are excited to be working with a forward-thinking Club like Everton. We believe there are many common values between us and the city of Liverpool’s original football team – we both love to entertain our fans and share the spirit of hard work, fairplay and the pursuit of excellence.
“We are delighted to explore this new opportunity for commercial growth and development, as well as lend our support to the much-loved Blues.”