Everton Football Club Continue As Football Manager Official Partner

Sports Interactive have announced that they have extended their official partnership with Everton Football Club’s women’s team.

The renewal of the partnership, first launched in 2021, will see Football Manager branding continue to appear on interview backdrops and across content output from Everton Women’s official social media accounts. Football Manager will also be represented in pitchside advertising at Everton Women’s purpose-built home at Walton Hall Park.

Women’s FA Cup winners in 2010, Everton are currently enjoying their sixth successive campaign in the Women’s Super League.

The continuation of this partnership, one of Sports Interactive’s first with an FA WSL side, provides the studio with access to matchday experiences, player appearances and official merchandise for giveaways.

Richard Trafford, Sports Interactive’s Head of Partnerships and Business Development, said: “We are delighted to extend our relationship with Everton Women.

“The founders of our studio are lifelong Everton fans, so we know very well just how passionate and loyal the supporters are.”
“Everton was the studio’s first top-flight partner a decade ago and to continue this relationship with the club, who not only do great work in the community, but also have an ever-increasing global reach, will hopefully help us reach new heights with all our Football Manager titles.

“Introducing women’s football to Football Manager is a long-standing commitment of the studio and this partnership with Everton is a key part of reinforcing our support of the women’s game.”

Alan McTavish, Chief Executive Officer for Everton Women, added: “Having worked extensively with Football Manager in the past, it’s great to be able to continue our relationship with the Collyer brothers, Miles Jacobson and his fantastic team as they work towards incorporating women’s football into their globally successful game.”

“Women’s football is a rapidly evolving commercial landscape and top brands from diverse industry sectors across the globe are identifying it as a phenomenal opportunity to deliver both return on investment and return on objectives.”