Everton Signs Stake.Com Club-Record Main Partner Agreement

Everton Football Club has confirmed a club-record main partner agreement with Stake.com.

The multi-year partnership with the casino and sports betting platform will commence on 1 July and is the highest value front-of-shirt deal in the club’s 144-year history.

As Everton’s main partner, the Stake.com brand will feature on front of the men’s and women’s  playing shirts as well as appearing on screens and media backdrops at Goodison Park and Finch Farm and across the club’s digital platforms.         

Professor Denise Barrett-Baxendale, Chief Executive at Everton, said: “Stake.com is an ambitious organisation with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey.

“My talented colleagues in our new Revenue Team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the club’s history – I’d like to congratulate them on this achievement and, on behalf of everyone at the club, express my gratitude to Stake.com for choosing Everton as a long-term partner.

“Finally, I am pleased to say that we have already been working together with Stake.com on some exciting activities and content for our local and international supporters and we look forward to sharing more detail on these plans soon.”

The new club-record agreement comes following an expansion of Everton’s commercial team and a clear focus on delivering an uplift in revenue across all of the club’s commercial assets.

By taking up the option to end Everton’s previous main partnership with Cazoo early, the club’s commercial team were able to beat off competition from within football and other sports to secure the lucrative deal with Stake.com.

With new bases and staff now based in London and the US, supporting the commercial team at the Royal Liver Building headquarters in the centre of Liverpool, this deal is the latest development in the club’s post-covid commercial strategy.

More partnership agreements will be announced soon as the club lays the foundations for future growth ahead of a move to a new stadium at Bramley-Moore Dock.