Everton's Blue Family Campaign Provides Much Needed Support
Everton’s Blue Family Campaign Provides Support For More Than 3,000 Individuals In First Month
For the last four weeks, Everton Football Club and Everton in the Community staff have been providing vital support and assistance for thousands of individuals and families in need across Liverpool in the wake of the coronavirus pandemic through its Blue Family initiative.
Delivered collaboratively by the Blues and its official charity, Blue Family is a coordinated outreach and engagement campaign to maintain contact with fans and participants as well as provide tailored and focused support, assistance and guidance to some of the most vulnerable, socially isolated and at-risk members of our community during these uncertain times.
And the first month of the campaign has seen club and charity staff reach out to fans, participants and members of the community in greatest need with more than 1,750 check-in phone calls being made by staff, players and club ambassadors whilst a referral service for access to Everton in the Community’s support provision has received almost 400 applications for support and assistance for individuals ranging in age from 18-years-old to 98.
Everton in the Community staff have delivered more than 850 emergency food parcels and distributed emergency foodbank vouchers to individuals and families living across Liverpool in addition to purchasing and delivering medical prescriptions for the elderly as well as medicines for a terminally ill child.
In addition to purchasing emergency food and hygiene parcels and medical prescriptions, money raised through Blue Family donations has been used to purchase gas and electricity vouchers as well as supporting other initiatives and charities across the city including North Liverpool Foodbanks, Fans Supporting Foodbanks, Liverpool 6 Community Centre
The money raised to date is being distributed widely to support other projects across Liverpool as well as providing bespoke support for individuals who have been referred to Everton in the Community and/or Liverpool City Council and has so far helped to fund food vouchers for local children living in poverty who have lost access to free school meals, essential kitchen equipment, providing meals for the homeless, housing support and helping to fund items such as TVs and radios for people who are self-isolating alone.
Increased communications output on the club and charity’s email, social media and web platforms including engaging content for those in isolation has reached more than 24,500,000 individuals as Blues all around the world have been tuning into exercise and mindfulness sessions, cookery demonstrations, bedtime stories and home-learning educational resources that have been compiled by first team stars and training staff across the club and Everton in the Community.
The Blue Family initiative has also provided emergency support to Liverpool City Council’s referral scheme with the donation and delivery of 100 food parcels which were distributed to those in need across Liverpool City Region.
Everton in the Community CEO Richard Kenyon, said: “We are fully committed to doing everything we can to maintain and extend our presence in the community during this very challenging period. The first month of our Blue Family initiative has seen us step up our year-round community provision to provide essential support and assistance to more than 3,000 individuals across our city who have found themselves in need or wanting a friendly voice to talk to during these difficult times.
“We expect these numbers to grow over the coming weeks and we are continually evolving our outreach to ensure that we are able to provide the best possible support we can to as many people as possible.
“I would like to thank our inspirational community staff who have wholeheartedly thrown themselves into our Blue Family campaign and also our supporters who have donated so generously and all the companies who have stepped up to partner with to enable us to order to support those in need at this time.”
Everton in the Community’s Neighbourhood team continue to be on hand to support the 10,000+ residents living within the immediate vicinity of Goodison Park – one of the most socially deprived wards in England – and has provided housing and money management support as well as advice on benefits and Universal Credit in addition to support for local refugees and asylum seekers through the charity’s ongoing relationship with British Red Cross.
To give your support to Blue Family visit www.evertonfc.com/bluefamily