Fanbase Announce Partnership With Eastleigh Football Club
Fanbase has announced the launch of its latest partnership with Eastleigh Football Club as they focus on fan engagement and elevating their fan experience.
With Fanbase, Eastleigh FC are bringing ticketing, hospitality, subscriptions, merchandise, fan data and communications closer together.
The Spitfires are now offering their fans a digital experience only usually seen at tier 1 sports entities. They will now be able to understand their fanbase at a glance and communicate with them at the click of a button.
Fanbase will help to streamline the purchase journey for fans and make it easier to consume content and engage with the club on matchday and throughout the week. Data will be collected around the profile of each fan, giving the team an insight into spending and attendance habits.
Bolstered by the release of Fanbase Audiences – where teams will be able to view valuable pre-selected audiences – the Eastleigh team will be empowered to recognise and reward their fans, driving engagement and revenue.
All of this ultimately supercharges Eastleigh’s mission for sustainable growth – all whilst saving time in their busy day-to-day.
Thomas Coffey, Vice-Chairman of Eastleigh FC, stated: “Supporter experience is very important to the club, and we are confident that supporters will enjoy the new experience when purchasing their season and match tickets online using a very straightforward, intuitive platform with a responsive stadium seating map.
“The FA Cup run we went on this season, which saw us sell out our away allocation at Newport County and enjoy two sell-out crowds at home against Reading and Newport County, identified some technological challenges we have looked to address, and we believe the Fanbase platform will help us to resolve these challenges moving forward.”
Fanbase Head of Growth, Jerome McCarthy, commented: “Tom, James and the team at Eastleigh could see the value Fanbase brings to them and their fanbase from day one.
“Eastleigh are a forward-thinking club that cares immensely about the fan experience they offer and we’re delighted they chose Fanbase as the solution to help them deliver a top-tier experience to their fans.
“For us, it continues our growth in English football, giving us a real presence in the National League following our partnership with Ebbsfleet at the start of this season.”
Fanbase can be accessed through both web browser at app.fanbaseclub.com and downloaded directly onto your device through the Apple/Android store.
