UEFA has announced that FedEx Express has signed a new three-year agreement to become an official sponsor of the UEFA Europa League.
Their sponsorship of one of UEFA’s European club football competitions will continue into the 2018/19 season and run through to the UEFA Europa League Final in 2021.
The UEFA Europa League involves clubs from 55 countries across Europe and each season attracts a global cumulative TV audience of 980 million across all programming.
As the world’s largest professional club football competition, this partnership will provide FedEx Express with an opportunity to increase their global brand awareness, to increase consumer advocacy and to engage with employees and fans across Europe.
Since FedEx joined the UEFA Europa League sponsor family in 2015, the two organisations have been working together to create unique experiences for fans.
These include the FedEx Performance Zone on UEFA.com – providing insights and data on UEFA Europa League players – the the Player Mascot programme on match days, which gives thousands of children a money-can’t-buy experience; and building pitches across the world as a part of the global FedEx Cares CSR initiative with support from UEFA Foundation for Children.
The next three UEFA Europa League seasons will allow these programmes to develop and grow to give even more to fans of the competition.
Commenting on the announcement, Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “We are very pleased to announce the renewal of FedEx Express’ sponsorship of the UEFA Europa League for the 2018–2021 commercial cycle.
“We look forward to continuing our strong association with FedEx and building further upon our common objectives of growing the competition and cementing this sponsorship relationship further.
“We have enjoyed an excellent first three years with FedEx Express and we look forward to seeing what the next three seasons will bring.”
Brenda McWilliams Piatek, vice president of marketing operations, at FedEx Express Europe, commented: “Football demonstrates time and time again, an impressive capability to unite people, each bringing different life experiences and coming from diverse backgrounds, countries and cultures, and finding common ground through sport.
“By continuing to sponsor and expand its support for football, FedEx Express is demonstrating its belief in the sport as a platform for possibilities.”
FedEx Express becomes the sixth official partner of the UEFA Europa League for the 2018-21 commercial cycle, following the renewals of Amstel, Hankook Tires and Enterprise-Rent-A-Car, while Kia Motors and Molten have also become an official sponsor and official supplier to the competition respectively.