FIFA Announces Visa As First-Ever Women’s Football Partner

FIFA has been collaborating with Visa since 2007, and will now become the first Global FIFA Women’s Football Partner.



The payment service provider is the first company to come on board under the newly launched commercial partnership structure, which comes into effect in 2023.


The new opportunities afforded under the revamped structure highlight the commitment of both parties to making football truly global and supporting the growth and development of the women’s game.


As the Exclusive Payment Service for the FIFA Women’s World Cup 2023™, Visa will implement its innovative payment technology at tournament venues and deliver exclusive experiences for fans and clients, ranging from delivering innovative ways to pay to utilising Visa’s exclusive marketing campaign assets and thus drive mutual business priorities with clients.


Visa will also incorporate its highly successful Team Visa programme, activate the Player of the Match award and create unforgettable experiences for fans in 2023 – all with a view to elevating and building on the unparalleled momentum around the women’s game.


“As a long-standing FIFA Partner and a proud supporter of women’s football, it was a natural choice for Visa to become the first-ever Women’s Football Partner at FIFA,” said, Sarai Bareman, FIFA’s Chief Women’s Football Officer.


“Visa is well known for supporting athletes and seeing the positive benefits that can come through sport. They are advocates for equality, diversity and inclusion, core values that are shared by FIFA and the FIFA Women’s World Cup, as we grow and celebrate the women’s game.”


Andrea Fairchild, Senior Vice-President, Global Sponsorship Strategy at Visa, added: “Through our continued partnership with FIFA, we believe we can shine a brighter light on equality, diversity and inclusion for women footballers, both on and off the pitch. 


“Our commitment to women’s football is not short-term – we see these women as game changers in the biggest sense of the word and love to see the new heights women’s football continues to reach. We are thrilled to continue this trajectory as we look toward Australia and New Zealand in 2023.”


As one of the world’s most active sponsors of women’s football, Visa’s partnership with FIFA strives to be a catalyst for change and contribute to the growing recognition of women’s football.


Visa’s support also extends off the pitch with programmes that are designed to help athletes in their careers and beyond, including Team Visa, which has championed more than 500 athletes, including 22 female footballers, since its inception in 2000.


The expanded FIFA Women’s World Cup™ will take place in nine cities across Australia and New Zealand in 2023, marking the first time that the tournament will head to the southern hemisphere and that 32 teams will take to the pitch. For more information on the event, visit





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