General Sports Worldwide Announce The Creation Of A Global Strategic Alliance With Football Asset Management
General Sports Worldwide (GSW) have announced the creation of a Global Strategic Alliance with Football Asset Management (FAM) focussed on enhancing the reach, reputation and scope of both companies.
GSW, one of the world’s leading full-service sports management and marketing agencies, is already established in the United States, Europe and the Middle East region, but the link-up with New Zealand-based FAM will help to broaden their presence in the Oceanic region.
A widely respected talent representation agency in Australasia with a strong stable of male and female players, including a number of internationals, FAM are keen to extend their existing network of players in Europe and the US and believe the alliance with GSW will provide them with a platform to realise their ambitions.
GSW Chief Executive Officer Sam Rush said: “We are growing our business, and this alliance is a key element of our strategy.
“We pride ourselves on being among the market leaders in sports club Mergers & Acquisitions and Executive Search and the Club Consultancy side of the business is rapidly expanding, as our recent announcement about the work we are doing with Sunderland, Reading and Carlisle underlines.
“The talent representation side of the business is also growing in size and stature and working with FAM will undoubtedly open up new opportunities for us in a developing market.”
Mark Gottlieb, GSW’s Managing Director of Talent, added: “We are delighted to have entered into a Global Strategic Alliance with such a well-established business as Football Asset Management as it aligns perfectly with our aim of further expansion.
“We believe the alliance will be truly global as it will allow ourselves and FAM to work together to identify talent, represent their best interests and help them develop their careers wherever in the world they are playing.
“We both share the same values and as our collective experience in player representation spans decades our current and potential clients can be assured that their careers will be in safe hands.”
