In Focus: Marvel Stadium 365 - The Year Round Experience
Imagineear made its Australian debut in July with the launch of the Marvel Stadium multimedia tour in Melbourne.
It’s the opening bounce of Marvel Stadium 365 – an ambitious initiative that aims to transform the world’s busiest multi-purpose stadium into a year-round entertainment destination.
Home to several of Melbourne’s AFL clubs, the stadium wanted to offer visitors a fun, engaging family experience that felt authentically Australian.
Working with local experiential agency District, Imagineear created a Marvel Stadium behind the scenes tour powered by their TourGuide+ platform.
Using lightweight Nostro devices, visitors can relive iconic sporting moments and hear exclusive stories straight from the coaches’ boxes, from AFL legend Nick Riewoldt and Fox sports presenter Sarah Jones.
This innovative approach to stadium tour technology brings the field of play to life with quizzes, interviews and interactive games, such as ‘Spot the Ball’ and ‘Goal or Behind?’.
By combining live guiding with multimedia storytelling and interactive visitor engagement the non-matchday stadium tour offers visitors an A-grade family-friendly attraction.
“I cannot recommend Imagineear highly enough,” said, Melissa De Corrado, Manager, Stadium & Premium Marketing AFL House.
“Thank you again for everything you have contributed to this project, and we look forward to continuing our partnership on this project and beyond.”
For further information on this project or to find out how Imagineear can bring your stadium to life, please contact: Rich Wigley, Business Development Manager on: richwigley@imagineear.com
Images: Imagineear
