SPORTBIZ EUROPE 2026 Bringing Global Sports Leaders To Barcelona
Four-day congress will explore fan experience, sponsorship, content, artificial intelligence and sports technology from 6-9 October.
More than 40 international speakers will gather in Barcelona this October for the seventh edition of SPORTBIZ EUROPE, bringing leading figures from football and the wider sports industry together to discuss the market’s next phase of growth.
Organised by Good Morning Sports, the congress will take place at the Antiga Fàbrica Estrella Damm from 6-9 October 2026. The programme combines four days of conference content and networking in Barcelona with live streaming for an international audience.
Industry Agenda
Six themes will shape the 2026 agenda: fan experience, sponsorship and brand activation, content and platforms, fan engagement, artificial intelligence in sport, and innovation and sports technology.
Alongside conference sessions and keynote presentations, delegates will be invited to a welcome reception at SALTS and an immersive visit to the FC Barcelona Museum.
Confirmed speakers represent organisations including Euroleague Basketball, FC Bayern München, Olympics.com, MotoGP, FIBA, Johan Cruyff Institute and 1. FC Union Berlin.
The line-up includes Olympics.com chief content officer Benny Bonsu, FC Bayern München head of partnership solutions and insights Harry Unwin, and Olympic medallist Paula Leitón.
The full programme is available through the event’s official website.
‘The Right People In The Same Room’
Laura Cordeiro Jáuregui, director and co-founder of Good Morning Sports, said: “We believe the best ideas in sport are born when the right people are in the same room. That is what we build every year in Barcelona.”
Patricio Baigorrotegui, director and co-founder of Good Morning Sports, added: “From the Olympic Games to the Euroleague, from European football to motorsport, the diversity of sports properties represented at SPORTBIZ EUROPE 2026 reflects the breadth of an industry that keeps on growing.”
Previous SPORTBIZ events have attracted organisations including the NBA, FIBA, LALIGA, Euroleague Basketball, FC Barcelona, Formula 1, Fanatics, TikTok, Juventus, Ironman Group, MotoGP, the International Olympic Committee, Bundesliga and the Premier League, as well as clubs, leagues, federations, brands, suppliers and sponsorship specialists.
Partners And Supporters
Johan Cruyff Institute will support the congress as learning partner, with B-BRUCE serving as official partner and Estrella Damm as the event’s official beer.
Institutional backing comes from Barcelona Activa, Barcelona Turisme Convention Bureau, Consejo Superior de Deportes (PROAD), the European Sponsorship Association, Barcelona Capital Náutica, afydad, Spain is Sport, ADESP and SEED.
Event and media partners include SPORT, TrendAgency, Wa2Desk, Kappa, fcbusiness, CIOCoverage, Major Events International, El Mister, Sports Value and Sports & Events.
Event website and tickets: SPORTBIZ EUROPE 2026
General enquiries: info@gmorningsports.com
