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F.C. Internazionale Milano has announced the appointment of Luca Danovaro as the club’s new Chief Marketing Officer.

Danovaro will join Inter at the beginning of July and will be responsible for brand development strategies as well as operations spanning fan engagement, CRM, business and digital marketing, event organisation, Inter Forever and the production of video and digital content.

 

 

His aim will be to continue to build on the progress made last season, which saw the club record several significant achievements.

 

“I feel honoured and excited to have been given the opportunity to embrace this new challenge,” said Danovaro.

 

“I’m looking forward to working with the team and using my experience to serve the club, with the aim of continuing to enhance the Inter brand around the world by using innovation and technology to enrich the fan experience. I would like to thank the club for showing faith in me and giving me this opportunity.”

 

“On behalf of everyone at the club I would like to welcome Luca to Inter,” said Nerazzurri CEO Alessandro Antonello.

 

“I have no doubt that his professionalism and proven managerial expertise will be of huge benefit to our club. Luca will help to forge an even closer bond with the millions of Nerazzurri fans that follow the team from all over the globe. Together, we will continue to strive to take Inter to the top of world football.”

 

During his career, Danovaro has worked with top brands such as Moleskine, Samsung and Nike, acquiring knowledge and experience that will enable him to make an important contribution to the club.

 

Image: PA Images