Ipswich Town Tags SeatGeek As New Ticketing Partner

Ipswich Town Football Club has announced a multi-year partnership with SeatGeek, in which the platform will serve as the club’s primary ticketing partner, starting with the 2020-21 season.


SeatGeek will bring fans a much improved ticket purchasing experience, especially on their mobile devices, as it continues to expand its presence in the UK Sports market, now ticketing nearly half of the clubs in the top two leagues of English football.



Ipswich Town selected SeatGeek after a close examination of the ticketing platforms on the market, and will use SeatGeek’s SRO technology to deliver a range of improvements for fans as well as streamlining a range of processes in the box office.


Supporters will see significant improvements to the purchasing process on desktop and mobile devices, while those working in the box office will be able to use SeatGeek’s rules-based engine to provide fans with better options when it comes to packages and pricing.


New season ticket purchasers may be among the first to experience the new ticketing platform as they buy their seat in anticipation of the 2020-21 season.


Lee Hyde, Director of Retail Operations at Ipswich Town FC, commented: “We are incredibly excited to announce that Ipswich Town’s ticket offices will be powered by SeatGeek, the global leading mobile-focused ticketing platform, in time for the start of the 2020-21 season.


“We are always looking to provide our supporters with the best possible experience, and after an exhaustive process we have every confidence that we have selected the best possible partner in SeatGeek.


“Our fans will instantly notice an improved user experience throughout the purchase journey, and SeatGeek’s SRO technology will allow us to strengthen communication with our supporters. SeatGeek’s approach to ongoing technical upgrades will ensure an extremely reliable, convenient and secure ticket purchasing process for fans.”


“Ipswich Town FC will benefit from much improved flexibility in terms of selling tickets and a wider arsenal of functionality. Together we will work to introduce mobile-friendly ticket fulfilment with access control turnstiles at Portman Road allowing the scanning of tickets from mobile handsets. This will vastly improve the matchday experience of Blues’ fans from the start of the 2020-21 season.”


Peter Joyce, Managing Director of EMEA Sport at SeatGeek, added: “Ipswich Town FC is a club with a proud history, and we are thrilled to have them join the list of partners using SeatGeek’s ticketing technology. Our team are working closely with Ipswich staff to prepare for the Season Ticket launch and we look forward to the full rollout ahead of next season at Portman Road.”


Ipswich Town joins a growing number of UK based sports clubs that have chosen SeatGeek’s SRO platform to power their ticketing, including Premier League sides Manchester City, Newcastle United, Leicester City, Aston Villa and Wolverhampton Wanderers, EFL Championship sides West Bromwich Albion, Derby County, Middlesbrough and Stoke City and a range of other clients across UK Football, Rugby and Cricket including Lords Cricket Ground.


Image: SeatGeek