Kane & Kirby Call On Grassroots Footballers To ‘Show Some Respect’

Harry Kane and Fran Kirby are amongst several top England stars urging grassroots players to ‘Show Some Respect’ and think about their behaviour on and around the football pitch in a new campaign by England Football.



Launching today (Monday 21st March) as part of the wider England Football ‘Respect’ campaign, the pair join Trent Alexander-Arnold, Alex Greenwood, Jordan Nobbs, Jess Carter, Raheem Sterling, Kalvin Phillips and Reece James in a series of films which see the players call on their grassroots counterparts to focus on their own game, instead of disrespecting opposition players, coaches, fans and referees.


Featuring 10 short-form videos, released across England Football and local County FA digital channels, the films see senior England stars deliver the series of direct lines below that encourage players to ‘Show Some Respect’ and think about their actions on the pitch.


The campaign is specifically targeted at 16 to 18-year-old players, in line with England Football data gathered from grassroots team representatives that rank their opponents ‘Respect scores’ after matches. This specifically ranks the oppositions’ behaviour on and around the pitch to each other, coaches, spectators, and match officials.


From this data, the 16 to 18-year-old bracket of grassroots footballers received the worst ‘Respect scores’ from their opponents, with totals of 81% for U16s, 78.5% for U17s, and 79.8% for U18s, in comparison to 96% for U7s, 95.9% for U8s and a range of 93.4% to 82.3% for U9s to U15s.


Harry Kane, England Men’s Senior Team Captain, said; “As players, we know that coaches, fans, our opposition, and referees are integral to the game we love so much. No matter what level we play at, football can be an emotional game but there is never a place for abuse or bad behaviour.


“The ‘Show Some Respect’ campaign from England Football gives us players a chance to encourage footballers up and down the country to focus on enjoying the parts of the game they can control.”


James Kendall, Director of Football Development at The FA, added; “We are pleased to launch the latest iteration of England Football’s Respect campaign aimed at encouraging better behaviour on and around football pitches.


“We’re calling on all grassroots players at all levels to Show Some Respect by concentrating on their own games rather than taking situations out on coaches, opposition players, fans or referees.”


Fran Kirby, England Women’s Senior Team, commented: “Any game of competitive football should feel fair and safe for everyone involved on and off the pitch. In games, it’s easy to get caught up in the heat of the moment, but there is always a line that should not be crossed. Collectively as players, we all can do better, and that’s why I am supporting the ‘Show Some Respect’ campaign.”


In partnership with Nationwide Building Society, England Football’s ‘Respect campaign’ comes as part of a dedicated effort to help cut dissent in football matches across England by encouraging players to think about the people they are speaking to.


To find out more about the campaign go to





* indicates required field
General Football Industry Newsletters





Newsletters from fcbusiness






Baltic Publications Limited will use the information you provide on this form to send you the content you have selected above to your email address. Please tick the box below to grant your permission for this:



You are in control. You can unsubscribe or change your preferences at any time by clicking the on the relevant links in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. Your information will not be shared, rented or sold to any third party. For more information about our privacy policy please visit By clicking below, you agree that we may process your information in accordance with these terms.


We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.